Park n Shop
On almost every street in Hong Kong, Park'n'Shop has been the connivance store for every neighbourhood for over 50 years.
To retain its perception as the market leader, Park'n'Shop wanted to modernise the brand (working with the existing logo and colour scheme), and position them as the best for fresh and value. A bright and simple approach was taken to the art direction to move away from traditional food photography and give the stores a simpler fresher feel. This also helped the branding stand out in-store and help navigation in often dark and cluttered stores.
Strategic input, design and art direction, illustration, and development of guidlines.