Johnson & Johnson

After more than 135 years of pioneering healthcare solutions—including beloved consumer products—Johnson & Johnson made the strategic shift to focus exclusively on healthcare innovation, so it would be better positioned to tackle the toughest health challenges. To support this transformation, we created a new and distinct brand expression that unites its pharmaceutical and medical technology sectors under one parent brand—establishing J&J as a groundbreaking leader, all while carrying forward its long legacy of care that puts patients at the heart
of everything.